www.mcmaster.com
31th
- A pure catalog with no merchandising required
- Bookmarking an item is cookie based (requires no registration)
- Each page can be shown in HTML or PDF
- Powerful search, with accurate and minimal results
- Interesting cart features – when you select an item, basic options and the ability to add it to your order appears on the left
- Users can quickly build an order with known part numbers (great for power shoppers)
“An interesting experience given the audience: people who know what they need and want – engineers and hobbyists – people who just need the facts. It’s a great example of knowing your audience and
building a purposed experience around them.” G. Lewis

